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Captured by Abisha
Welcome
to My Site
Welcome to my personal blog and portfolio! Here, you'll find a collection of my creative work, personal reflections, and moments that matter to me. This space is where I explore, express, and evolve—sharing everything from passions and projects to stories that have shaped who I am. I hope my journey inspires you, sparks new ideas, or simply offers something meaningful along the way.
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Chasing Light: A Guide to Natural Lighting for Street Photography
Natural light is the heartbeat of street photography, shaping atmosphere, depth, and mood in every frame. Light isn’t just...
Ethics in Media: Telling Stories That Aren’t Yours
In a media-saturated world, stories travel faster than ever — often crossing cultural, social, and geographic boundaries in seconds. But...
Reclaiming Attention: Long-form Content in a Short-form World
An unprecedented proliferation of short-form content characterises the contemporary media ecosystem. Platforms such as TikTok, Instagram...
Why Visual Essays Are the Future of Digital Media
Visual essays combine imagery—such as photographs, illustrations, and videos—with written text to create coherent, compelling narratives....
Document vs. Perform: Creating for Meaning, Not Metrics
In a digital age dominated by algorithms, content creators often find themselves walking a fine line between documenting their craft...
The Art of Seeing: How Storytelling Starts Before the Camera Rolls
Introduction Filmmaking is often viewed through the glamorous lens of camera operation, lighting, and on-set drama. Yet, the true heart...
🎬 The Power of Visual Storytelling in a Noisy World
In a time where everyone has a voice and every scroll delivers ten more stories, standing out isn't just about being loud — it's about...
From Screen to Solace: The Evolution of Audiobooks in the Age of Digital Overwhelm
In today’s hyper-digital age, we are tethered to screens from the moment we wake up to the moment we fall asleep. Notifications, feeds,...
The Changing Gaze: From the Female Gaze to the Focus on Gender and Social Norms in Magazines
The portrayal of gender in magazines has evolved significantly over time. Traditionally, magazines—particularly fashion and lifestyle...
💫 Why Celebrity Brands Work: The Marketing Theory Behind the Fame- With a Spotlight on Rare Beauty by Selena Gomez
In today’s economy, celebrities are more than entertainers — they are entrepreneurs, influencers, and cultural architects. From Rihanna’s...
The Evolution of Vogue Under Anna Wintour: From Fashion Authority to Digital Giant
Few publications have influenced global fashion quite like Vogue , and even fewer figures have left as lasting an imprint as Dame Anna...
Storytelling in Marketing: The Strategic Advantage Brands Can’t Afford to Ignore
In an increasingly saturated digital marketplace, where attention spans are short and consumer trust is fragile, brands are faced with a...
Rethinking Influencer Marketing: The New Rules for Brands in 2025
In 2025, influencer marketing isn’t dead—but it is definitely evolving. What once felt authentic and community-driven has started to feel...
🎬 The Changing Face of Cinema: How the Film Industry is Evolving
The film industry is in the midst of a profound transformation. Gone are the days when cinema experiences were defined solely by red...
Contemporary Marketing Trends and Their Effectiveness: A Theoretical and Practical Overview
In today’s digital-first world, marketing strategies are shifting dramatically to keep up with technological innovation and changing...
Emerging Marketing Strategies and Media Innovations to Watch in 2025
The marketing and media industries are undergoing significant shifts in 2025, shaped by technological innovation, evolving consumer...
Technical Domains Consumer Behaviourance and Experience
One of the most significant transformations in the ever-evolving world of technology is the rise of consumer behaviour and user...
Environmental factors shaped advertising campaigns and business marketing strategies.
Climate change is a significant issue in contemporary society. Simultaneous developments in business operations are affecting global...
The Emergence of Brands: Word of Mouth and Societal Change
In today's hyperconnected world, brands fulfil more than just the identification of goods or services. They have transformed into markers...
Exploring the Impact of Mise-en-Scène on Viewer Perception and Film Narrative in Cinema
In cinema, mise-en-scène, derived from the French phrase "placing on stage," is fundamental to narrative storytelling. It encompasses...
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